How to take the headache out of social walls

By Matthew Miller, Managing Director at Strea.ma

Have you ever wanted an easy, fun way to increase the social media buzz around an event or campaign?

Have you ever wanted to make a workspace or retail environment more interactive and fun?

If so, then a social wall is perfect for you.

What is a social wall?

A social wall is a display solution that automatically aggregates and displays social media updates from social networking sites.

With a social wall, you can create your own personal stream that automatically brings updates, conversations, and images from the world’s favourite social networks into one easy-to-use, beautiful display that unfolds in real time.

Why should I use one?

A social wall makes your public spaces more interactive and fun. It is a cost-effective way to​ ​display​ ​relevant,​ ​engaging content for your audience and​ ​its​​ real-time immediacy and relevance makes it a great talking point.

A social wall incentivises your audience to promote your brand on social media. Effective social media marketing is all about encouraging social media users to​ ​talk about your​ ​brand. The more people are​ ​talking​ ​about​ ​you, the more customers​ ​or​ ​donations​ ​you’ll get!

A social wall lets your team engage in real-time conversations about your brand. ​It’s great for an organisation’s culture when you can all see what’s being said about your brand on social media. And if there are issues that you need to address, they often appear on social media first.

With a social wall, it’s really easy to see these conversations in real time across different platforms, so you can take action immediately.

Who is using them?

All sorts of different people across a wide variety of industries and sectors are using social walls, including:

Tips for using social media walls

If you’re going to use a social wall, there are a few things you should do to make sure you have the best possible experience:

Create your own social wall with Strea.ma and Airtame

Strea.ma and Airtame have teamed up to make it easy for you to create your own social wall. Just follow these simple steps: