Inside Airtame 3: What it took to build our most powerful device yet

BusinessEducationUpdates
4 min read
Inside Airtame 3: What it took to build our most powerful device yet
Simone Engbo
December 2nd, 2025

What happens when you reimagine the entire hardware experience — from setup to screen sharing to signage — without losing sight of simplicity? That’s what Airtame 3 set out to answer. We sat down with Simon Hangaard Hansen, Chief Product Officer at Airtame, to talk about the thinking behind our newest device, what problems it solves, and why this isn’t just a spec bump but a whole new chapter.

Watch the full interview with Simon here.

Q: Let’s start simple. What is Airtame 3, in your own words?

Simon: Airtame 3 is the most powerful and versatile device we’ve ever made. It supports the full Airtame experience — screen sharing, video conferencing, digital signage, emergency alerts, and remote management — all in a compact form factor. What makes it special is how much performance we’ve packed into such a small, flexible device. We’ve had hardware that could do it all before, but never quite like this, not with this level of speed, responsiveness, and ease of deployment.

Q: Why was now the right time to launch a new generation?

Simon: Our previous hardware — Airtame 2 and Hub — served different needs. But over time, we saw customers wanting more out of a single device. The need for speed, simplicity, and long-term stability kept coming up. And frankly, the market has also matured a lot. People expect seamless 4K sharing, super fast boot times, dual-screen support, and easy fleet management. Airtame 3 is our answer to that, and a way to unify our hardware offering to make it simple for everyone to choose the right setup.

Q: What’s the biggest technical leap forward?

Simon: Performance. It’s powered by a quad-core 3.4GHz processor and 4GB of LPDDR5 RAM, which lets it handle everything from signage to conferencing with ease. But specs aren’t the story. It’s about what the performance unlocks: loading digital signage in under a second, joining a call in less than two seconds, 4K screen sharing with zero stutter. You truly feel the difference and it gives us room to keep adding new functionality.

We also made big upgrades to connectivity. You get flexible powering with PoE+ built in, plus a USB-C port that can power the device *and* connect it to a display over a single cable. And if you’re not using PoE or USB-C, we still include a power supply in the box.

Q: So it’s faster, but what else is new?

Simon: We’ve added some powerful features for IT teams. First, zero-touch deployment: you can scan a QR code on the box to pre-claim devices to your Airtame Cloud organization before even powering them on. Just plug them in, and they configure themselves.

Second, Bluetooth setup makes getting devices online much easier. You send Wi-Fi credentials over Bluetooth from the Cloud, which means you don’t have to jump between networks and you don’t need the Airtame app. That said, we always recommend using Ethernet for the most stable connection.

And third, dual-screen support. With two HDMI ports, you can now mirror content across displays or split the view during video calls — like having participants on one screen and shared content on the other.

Q: What kind of customer benefits most from Airtame 3?

Simon: There are really two kinds of customers we’re seeing. First, there’s the Airtame user who’s ready to upgrade or expand their setup. Airtame 3 brings faster performance, a smoother UX, and support for the latest features, all while fitting right into their existing fleet. And since it’s our most recent hardware, it offers the longest runway for what’s coming next.

Then there are the new customers coming in with more complex needs. Think large campuses, hybrid workplaces, or anyone who wants signage, video calls, and screen sharing to work seamlessly across a variety of rooms and devices. Airtame 3 is perfect for that because it’s agnostic by design — it doesn’t care what laptop or platform someone brings into the room. Set it up, and it works for end users.

Q: Is Airtame 3 replacing the other devices?

Simon: Not immediately, and not across the board. From a portfolio perspective, Airtame 3 will replace both Airtame 2 and Airtame Hub as our go-to hardware offering. But that doesn’t mean we’re dropping support. We’ll continue to maintain and update our existing devices — and just as importantly, we’re investing heavily in Virtual Airtame to give customers even more flexibility across different screen types and setups.

Virtual is ideal for displays that already have attached or built-in computing power, like smart displays, OPS modules, or even general-purpose devices. You can install it remotely, manage it through Airtame Cloud, and use it alongside physical devices like Airtame 3. That mix-and-match flexibility is really important to IT teams rolling out Airtame across larger campuses or different screen types.

So yes, Airtame 3 is our most powerful hardware yet. But it’s also part of a broader platform that allows customers to enable screen sharing, signage, conferencing and emergency alerts on ALL their displays, without breaking the bank.

Q: Any final thoughts as Airtame 3 rolls out into the world?

Simon: I just think it’s going to make a lot of people’s lives a little easier, and that’s what we’ve always aimed for. With Airtame 3, we’ve packed in so much power, but it still feels simple. That’s the part I’m proudest of. If you’ve been following us for a while, I think you’ll feel it right away. And if you’re new to Airtame, this is a great place to start. Can’t wait to hear what you think.

Ready to learn more?

Airtame 3 isn’t just a new device for Airtame, but a new foundation. It’s built to last, built to scale, and built to keep things simple for years to come.

If you’re curious about Airtame 3, head over to the product page for all the details. You’ll also find our Help Center full of installation guides, setup tips, and best practices.

Interested? Let’s talk.

Simone Engbo

Meet Airtame 3

Our most powerful device yet