Barcelona has a way of raising the bar. ISE 2026 was bigger than ever with a staggering and record-breaking number of attendants (92,170 visitors, to be exact) — and for Airtame, it came at exactly the right moment.
Since announcing Airtame 3 in December 2025, we’ve been on the road. FETC, TCEA, IETA — show after show, we’ve had the chance to meet hundreds of partners and customers face to face and hear what’s actually on their minds. ISE was the crescendo. We came home with a clearer read on where the industry is heading, two awards we’re genuinely proud of, and a lot to think about.
Let’s get into it.
Across booths and conversations at ISE and at every stop on the road this season, the same question kept coming up: does it actually work for the person in the room? That mindset was everywhere, and we feel it’s long overdue. We’ve built our entire platform around it, so it was good to see the rest of the industry catching up. Though Jonas Gyalokay, our Co-founder, will be the first to raise an eyebrow at how long it’s taken. “It’s encouraging to see the conversation shift,” he said, “but the gap between saying ‘experience first’ and actually delivering it is still wider than it should be. That’s exactly where we’ve always played.”
BYOD (bring your own device) isn’t a new idea. But the demand for setups that truly support it without workarounds or restrictions was louder than what we’ve heard before. People are done tolerating room tech that only plays nicely with one operating system or one approved laptop model. Oh, and when we say BYOD, we of course mean wireless BYOD.
Airtame has been hardware-agnostic and platform-agnostic since day one. We support AirPlay, Miracast, Google Cast, and our own app — so whoever walks into the room, whatever they’re carrying, it just works. That’s not a new message from us, but it’s becoming the message the whole industry is converging on. One press outlet covering the show called our booth “the zeitgeist of the moment.” We’ll take it.
We came home with two recognitions we’re very proud of. Not because awards are the point, but because they reflect something real.
Jonas put it simply: “Winning recognition at ISE is meaningful, of course it is. But what I’m most proud of is that both awards reflect what we’ve always cared about; making screen tech that actually works for the people using it. That’s the only metric that matters to us.”
ISE 2026 reinforced something we already believed: the industry is moving toward simplicity, openness, and putting people before hardware. To us, that’s not a trend, but how we build our product.
Thank you to everyone who stopped by our booths, shared feedback, asked tough questions, or simply wanted to see Airtame 3 in action. We’re just getting started, and we’re looking forward to what the rest of the year brings.
